cmyplay

Pushing the boundaries of what an AV can be, at Etiket we decided to actualize the figurative expression of beginning a new chapter.

The Brand Union Johannesburg and Coley Porter Bell Cape Town have merged. As part of the publicity around this enormous development, we were tasked with creating an AV to be aired at the launch event. The problem we faced was figuring out how to bring the message home to The Brand Union and Coley Porter Bell employees, clients and to the industry as a whole.

How much more real can you get than a physical book, that is paged through, written in and burned? The process of designing, printing, collating, binding and filming the book seen in the AV (and three successive books detailing both companies and their previous work) was a visceral and time-sensitive experience. The hard work done by the team of 9 comes through very successfully in the end product – so much so that this very same AV has been used to market The Brand Union internationally.

I haven’t been happy with the cases on offer for the iPhone 4 so far. They’re either terrible imitations of Apple’s official bumper cases (which aren’t available in South Africa yet) or they’re the incredibly ostentatious Ed Hardy silicon condoms that refuses to leave your pocket.

We’ve recently had some vinyl decals made for the office and I really enjoyed the vinyl solutions I’ve seen floating around for the iPhone 4. Instead of making yet another internet purchase, I thought I should try my hand at making my own.

What you see here is two early examples of the end results. I’ve made the obligatory reference to the greatest television show of all time alongside the appropriation of a previous piece of my illustrative work.

The printing wasn’t perfect on these prototypes and I’m not completely pleased with the die-cuts, but I’m very excited about these pieces. Let’s see if they’re going to show up in the cmyplayStore.

These form part of an internal branding project for Etiket. Each designer needs to produce 3 A3 poster designs that are to be featured in a studio exhibition.

It’s tough to find the time to produce these, especially if they aren’t specifically briefed into the production pipeline. Nonetheless I enjoyed working on these more than some of the other work I’ve done over the past few months.

I repurposed the Hard-drives illustration as both an iPhone background and as a badge design. The badge was submitted to Net#work BBDO as part of the Visi Covet promotion at the Loerie Awards 2010 earlier this month. I’m pretty disappointed that I didn’t see the end product.

Starting work at Etiket in May has left me with very little time to contribute to cmyplay. Thanks to a guest post over at Miss Moss, my fires of self-expression are now rekindled.

One of the earlier projects that I worked on was a pair of TV spots for the Rapport newspaper. It was pretty hectic, like most AV deadlines tend to be. The 60 second spot was a week and a half of team effort from most of the designers at the office. This 30 second spot was completed afterwards, primarily by myself, over the course of a week. I have a new appreciation for the flexibility of Particle Playground.

Hospitality Marketing hope to offer smaller B&B’s, Guesthouses and Hospitality business a range of online solutions for their logistical business operations. I’ve been doing many website designs over the last few months, but this is a design that takes it’s direction from very pragmatic needs.

The site is geared towards being open, clean and easy to navigate while also demanding the viewer’s attention. The logo is done in a style that is more natural and photorealistic than I am used to creating.

I had fun creating the contact form because it gave me the opportunity to further explore the style put forth in the logo. I also like how practical it is to have a contact form directly on the landing page while not dominating the layout.