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Author Archives: Matthew Hart

A Slight Frustration: A Vague Illustration of my Creative Process


What you see here is the product of frustration. The therapeutic process I went through making this cannot be overestimated. As you can see in the graphic, my own body of work straddles the boundary between good and bad design. I like to think that I mostly only step outside the good circle when I’m pushed.

There’s little else to say other than, I am still on good terms with the client that inspired it. Hopefully we’re a little further along on their journey of education.



Matthew Hart

6 April 2011

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What I’ve been Working on Since Last I saw You: Etiket WordPress Website


As an introduction to fully-fledged WordPress design and coding from start to finish, I’m glad that I had the Etiket website to practice with. I managed to overcome a number of technical hurdles, not least of which was creating separate sections that are automatically updated according to how a post is categorized.

The design evolved as a reversal of the style of the Voluma.tv* site created by my colleague, Jaco van Der Walt. I set about using elements of the design and applied them to theĀ 960 Grid System. The Grid System is incredibly useful as a framework for constructing layouts.

The work that I put in on this site has helped us win new work for a number of companies. It turns out that they’re all looking for similar solutions for their online presences.



Matthew Hart

22 March 2011

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iPhone 4 Vinyl Decals: Prototypes I


I haven’t been happy with the cases on offer for the iPhone 4 so far. They’re either terrible imitations of Apple’s official bumper cases (which aren’t available in South Africa yet) or they’re the incredibly ostentatious Ed Hardy silicon condoms that refuses to leave your pocket.

We’ve recently had some vinyl decals made for the office and I really enjoyed the vinyl solutions I’ve seen floating around for the iPhone 4. Instead of making yet another internet purchase, I thought I should try my hand at making my own.

What you see here is two early examples of the end results. I’ve made the obligatory reference to the greatest television show of all time alongside the appropriation of a previous piece of my illustrative work.

The printing wasn’t perfect on these prototypes and I’m not completely pleased with the die-cuts, but I’m very excited about these pieces. Let’s see if they’re going to show up in the cmyplayStore.



Matthew Hart

22 November 2010

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Booksection Illustrations: Work in Progress


This is a proof-of-concept I completed to present the style of illustration that I would like to use for the various children’s sections at a book retailer. I’m very excited by the prospect of working on more illustrations, and while the start to this project was a little rough it promises to be rather rewarding.



Matthew Hart

8 March 2010

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Luggage Labels: Work in Progress


Luggage. Whether it be a backpack, a laptop bag or a set of matching travel bags, it represents potential. Potential experiences; of places to come, things to see and people to meet.

It also carries the residue of the past. Of places visited and of memories made. Of moments spent alone, or moments shared with friends. Presently, such memories are abstracted and intangible. It wasn’t so long ago that these experiences were memorialised into pieces of aesthetic celebration that take the form of luggage labels.

Pieces of commercial art, let’s not make any mistake about that. But these illustrations celebrated the setting of these memories in a very unique, and often quaint, way. It may now seem tacky to plaster your luggage with stickers, I can’t help but think significant links to a personal history is lacking by not doing so.



Matthew Hart

3 March 2010

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